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Promoting Professionalism Since 1906

Our History:

Advocis, The Financial Advisors Association of Canada, is the largest voluntary professional membership association of financial advisors in Canada, representing more than 17,000 member-clients and 40 Chapters across the country.

On June 4, 1906, members of the Life Underwriters Associations of Montreal, Quebec City, Prince Edward Island and Toronto met and founded the Life Underwriters Association of Canada (LUAC) in the interest of life insurance agents and to represent their views to government and the public.

LUAC was later renamed Advocis, The Financial Advisors Association of Canada.

Advocis offers designation programs, continuing education opportunities, industry-leading publications and membership in a chapter network that includes mentorship, study groups, practice development, and more.

Advocis proudly continues more than a century of serving financial advisors and their clients.

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